The Lake Breeze Newspaper

Volume #97, Issue #2

Lake Breeze Newspaper

Andrew Becker, Josh Teegardin, Web Edition Editor

October 29, 2012

Marketing Classes Gain Experience

Story by: Gemma Sutkiewicz

Are you looking for a snack between classes, a South High t-shirt, or a drink during lunch?

The school store, known as the Red Zone, is the answer. The student run business sells a variety of items from school apparel to snacks for students.

It is very convenient for those who need to grab food or beverages during the school day or for those who wish to show their school spirit with South High clothing. The school store is open during both lunches, 6th hour study hall, and during various home events at South. Many students like the Arizona teas, which is their biggest selling item during lunches. “It’s great if I ever forget a lunch or need an extra snack throughout the day,” said freshman, Rachel Schleicher.

The school store isn’t just helpful for the customers, but the staff benefits as well. The student enterprise is run by the marketing and management class at South High.

Business teacher Todd Williams, the adviser, has been working with the business students for several years. The students get a feel for what it is like to run a real business, learning about important principles such as customer service and advertising.

Senior Brian Anderson, who has been involved in the store since his freshmen year, worked his way up to the manager position. “The school store gives you real life experience as its business like as possible,” he noted.

In addition to learning about product line development and promoting sales, students involved in the store get the opportunity to go on two field trips a year: a trade show in Wisconsin Dells, and a trip to Minneapolis. These future business executive managers have plenty of fun while gaining invaluable skills.

The students working in the store need to have good grades as well as enthusiasm. It is a great opportunity for anyone looking to get real life experience in business through a unique kind of academic experience. A logo contest for the store was also started and the winning design will be chosen in the future.

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